Our Ethos

As a small, growing brand, sitting down and writing out our values is one of those tasks that we know is important to do, but something else always seems to grab our attention. We’re kicking off our blog by finally putting pen to paper to share the beliefs, passion, and dreams that go into each one of our suits. We’re pumped to bring you deeper into our world. Here we go!

We believe in people and planet over profit. Always.

We believe that high-quality, sustainable swimsuits should be accessible and enjoyed for years to come.

We believe in designs, styles, and colors that transcend trends and offer countless ways to dive, sweat, chill, leap, and lead.

We believe in the importance of transparency to ensure we are practicing what we preach, but also to demand improvement from other businesses.

We believe in communities that support, encourage, and uplift those around us. We are proudly women-owned and operated and we believe in supporting the dreams, passions, and craft of women everywhere. 

We believe in telling the truth about the impacts fast fashion has on human beings and the environment and we’re bold enough to believe that doing so will help create a more equitable and more vibrant future.

We believe in giving a shit because individual choices have the power to change the world.

We have the power to be more than just consumers; each purchase we make gives us the opportunity to be supporters, advocates, change-makers, and community-builders. When we come together as a community of individuals who are making more thoughtful decisions, this industry will start to shift. One decision at a time, the momentum of our collective choices will grow, requiring change. This idea - that one day, people and planet will no longer be sacrificed for profit - keeps us going, and we believe that, together, it’s possible.

This article was written by Lauren Hokenson.